UFC with SPRIBE for UFC 294″Celebrating the Ultimate Partnership
UFC WITH SPRIBE
The Ultimate Fighting Championship (UFC), known as the premier mixed martial arts competition globally, has recently inked a brand-new partnership with the innovative game provider company, SPRIBE, for the upcoming UFC 294 event scheduled to take place in Abu Dhabi this weekend. This partnership marks a significant move for both the UFC and SPRIBE, promising exciting opportunities for fans and gamers alike.
As part of this multi-year sponsorship agreement, SPRIBE is set to receive prominent branding exposure at UFC 294, ensuring its presence both in and around the octagon. This extends to upcoming pay-per-view events and thrilling fight night spectacles. The partnership aims to bring exciting opportunities to fans and provide a unique gaming experience.
One of the key highlights of this partnership is the integration of SPRIBE’s brand within live broadcasts of selected fight night cards. This innovative approach aims to captivate a broader audience, increasing brand visibility and offering an immersive experience to UFC enthusiasts. The alliance also opens doors for the utilization of the UFC Brand Ambassador program, allowing for further promotional activities, including public appearances, content creation, and the implementation of innovative marketing strategies.
Grant Norris-Jones, the UFC Senior Vice President of Global Partnerships, expressed his enthusiasm about the partnership, saying, “We’re thrilled to welcome SPRIBE as an official UFC partner. SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
On the other side of the partnership, Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, acknowledged the significance of this collaboration, emphasizing its impact on Aviator, one of SPRIBE’s flagship gaming offerings. Aviator, already boasting more than 10 million monthly players, is known as the most-played crash game worldwide. The partnership with the UFC is expected to elevate it to new heights.
Tsutskiridze elaborated on the synergy between Aviator and UFC, stating, “UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”
SPRIBE specializes in managing casinos and developing iGaming software, with a focus on delivering innovative products that make a lasting impact. The management team boasts extensive experience in both casino management and iGaming software development, ensuring the consistent delivery of top-quality games and services.
This partnership marks a significant milestone for both The Ultimate Fighting Championship UFC and SPRIBE. For UFC fans, it promises an enhanced viewing experience with integrated gaming elements. Gamers, on the other hand, can anticipate exciting additions to their gaming options. This collaboration may be just the beginning of a new era in the world of mixed martial arts and gaming partnerships, offering unique opportunities a nd entertainment for fans worldwide.
In conclusion, the dynamic partnership between the UFC and SPRIBE for UFC 294 is poised to deliver an electrifying fusion of high-octane mixed martial arts action and cutting-edge gaming experiences, captivating audiences worldwide. This collaboration underscores the increasing convergence of sports and entertainment, paving the way for a promising future for both brands in the continually evolving realm of sports and gaming alliances. Together, they aim to redefine the boundaries of excitement and engagement, leaving fans on the edge of their seats.